Aussino World Wines & Spirits is a brand institution dealing in mid-to-high-end fine wines founded in 1996. For more than 20 years, Aussino has been committed to introducing fine wines from all over the world to Chinese consumers.ABOUT AUSSINO
Aussino is the exclusive agent and distributor of more than 1,000 fine wines and spirits produced by over 200 wineries from more than 10 major wine and spirit producing countries.PRODUCTS
In 2006 Aussino took the lead among peers by establishing the first Wine Education and Publication Centre, which presents professional wine courses, training services and a series of high quality publications. The Centre was renamed Aussino Wine & Spirit Academy (AWSA) in 2016.ACADEMY
Aussino holds approximately 200 wine and spirit dinners and theme parties annually in main cities of China, effectively enhancing the brand awareness of the wineries, raising loyalty of consumers and franchisees. Aussino has built a good communication platform for wine lovers by providing excellent wine, spirit and food matching experience.MARKETING
The Barossa Valley in South Australia is currently one of the most famous wine regions in Australia, where the unique climate and soil conditions produce excellent Shiraz wines, and Kalleske is one of the star wineries located in this piece of land. But to tell the story of Kalleske, we must also mention another famous winery that has made the Barossa Valley famous - Penfolds. Penfolds broke away from the traditional concept of estate wine (using grapes from their own estates to make wine) and collected quality grapes from various contract vintners in the Barossa Valley to make a blend. This reform was a huge success, and Penfolds Grange quickly skyrocketed to become one of Australia's top wines.