Aussino World Wines & Spirits is a brand institution dealing in mid-to-high-end fine wines founded in 1996. For more than 20 years, Aussino has been committed to introducing fine wines from all over the world to Chinese consumers.ABOUT AUSSINO
Aussino is the exclusive agent and distributor of more than 1,000 fine wines and spirits produced by over 200 wineries from more than 10 major wine and spirit producing countries.PRODUCTS
In 2006 Aussino took the lead among peers by establishing the first Wine Education and Publication Centre, which presents professional wine courses, training services and a series of high quality publications. The Centre was renamed Aussino Wine & Spirit Academy (AWSA) in 2016.ACADEMY
Aussino holds approximately 200 wine and spirit dinners and theme parties annually in main cities of China, effectively enhancing the brand awareness of the wineries, raising loyalty of consumers and franchisees. Aussino has built a good communication platform for wine lovers by providing excellent wine, spirit and food matching experience.MARKETING
Lake's Folly is a legendaryAustralian winery located in the Hunter Valley and was Australia's firstboutique winery. The winery is a small but sophisticated operation, with only12 hectares and an annual production of around 4,500 cases, and usestraditional winemaking techniques.
In 1963, Mr. Max Lake, who wasworking as a surgeon in Sydney, decided to plant Cabernet Sauvignon in thehumid Hunter Valley. At that time, everyone thought that he was crazy becausethe wineries in the Hunter Valley at that time were still planting cheap Shirazand Semillon grapes, which were still unknown. However, the stubborn Max didnot pay attention to other people's opinions, resolutely in the Hunter Valleyto buy the estate, bold in this piece of land in the introduction of CabernetSauvignon red grapes, the creation of Australia's first shop-style winery(meaning production is scarce but the production of excellent winery), andplayfully named the winery Lake's Folly (meaning stupid work). The result was asurprise to everyone - not only did he grow good quality grapes and produceexcellent red wine, the estate has since become famous; it also set off aCabernet Sauvignon planting craze in the valley, so that the Hunter Valley hasrapidly increased in popularity. The Hunter Valley's number one wine.
Since the establishment of theestate, the most important thing is the quality of the wines, only 12 hectaresof vineyards are planted with vines planted at the beginning of the estate,with an average age of more than 30 years, which is the optimal age of thevines. In order to guarantee the quality of the wines produced, they alsoinsist on low yields and high quality, and assign specialists to manage thevineyards, controlling the yield of the grapes through pruning, so that even inbad years, the winery's wines can still be maintained at a very high quality.In addition to the careful management of the vineyards, in order to ensure thequality of the wines, all the grapes are hand-picked and the traditionalwinemaking method of open-mouth fermentation is used, during which the pomaceis pressed and stirred with a lighter force, which results in softer tanninsand a more approachable wine. After fermentation, the wine is put directly intoold oak barrels for natural clarification. In the spring of the following year,the wine is transferred to smaller new French oak barrels and aged for 18months before bottling. As a result, Lake's Folly wines are drinkable whenyoung and age much better than most Australian wines.