Aussino World Wines & Spirits is a brand institution dealing in mid-to-high-end fine wines founded in 1996. For more than 20 years, Aussino has been committed to introducing fine wines from all over the world to Chinese consumers.ABOUT AUSSINO
Aussino is the exclusive agent and distributor of more than 1,000 fine wines and spirits produced by over 200 wineries from more than 10 major wine and spirit producing countries.PRODUCTS
In 2006 Aussino took the lead among peers by establishing the first Wine Education and Publication Centre, which presents professional wine courses, training services and a series of high quality publications. The Centre was renamed Aussino Wine & Spirit Academy (AWSA) in 2016.ACADEMY
Aussino holds approximately 200 wine and spirit dinners and theme parties annually in main cities of China, effectively enhancing the brand awareness of the wineries, raising loyalty of consumers and franchisees. Aussino has built a good communication platform for wine lovers by providing excellent wine, spirit and food matching experience.MARKETING
VIÑACOBOS is a famous winery which is now managed by Paul Hobbs, one of the world'stop ten winemakers. Paul Hobbs has been selected by The Drink Business, anauthoritative British wine industry media, as one of the world's 10 mostinfluential winemaking consultants, and ranked third in the world! Over thepast three decades, he has created Opus One, Robert Mondavi Winery which is thesymbol of American Napa wine, And Simi Winery which is the cornerstone ofAmerican Sonoma wine.
PaulHobbs was once hailed by Robert Parker who is the soul of the wine world, as"the hound who searching the Truffles ", that means: appreciate him thathe can always finds the most precious and promising vineyards in the world.
In1999, Paul traveled to Argentina, South America, which was not yet valued by theworld but was the paradise of the world's winemakers. He explored and discovered,was hoping to find a great terroir to continue the legend of the wine king.
Inthis country where temperature differences, climate and terroir are extremelyrare, he has unearthed the excellent vineyard, VIÑA COBOS WINERY. Under hismanagement, the wonderfulness of the Argentine national treasure grape variety- Malbec has been brought to the extreme! Brewing the King of Malbec in theWorld: James Suckling's Wine Score and Top 100 Wine Champions! Real tointerpret the soul of Malbec!
Asthe most important wine region in Argentina, Mendoza has a high altitude andsemi-desert geography, a moderate and dry climate, plenty of sunshine throughout the year (more than90% sunny weather on average), and large temperature differences between dayand night, allowing the grapes to reach optimal ripeness fully.
Onthe other hand, Mendoza's soil comes from rocks and minerals of the Andes Mountain,and the terroir is no less variable than Burgundy –the soil changes from sandyto silty clay within a few meters. The varied soils give the grapes a varietyof flavors, which gives the wines a fascinating structure and complexity.
Whenit comes to the winemaking concept of VIÑA COBOS, it can be said that it playsthe style of "Argentine Burgundy", refines each vineyard, andproduces wines that best reflect the characteristics of the vineyard accordingto the terroir of the vineyard.
10,000 yearsof glacier snowmelt irrigation
In this extremely arid country, the entirecountry's water source is basically fed by glacial meltwater from the AndesMountains and under the unified jurisdiction of the government, so water is asprecious as gold. And the most valuable thing is that the winery did nothesitate to spend a lot of money to apply to the government to directly divertthe pure snowmelt water from the glaciers of the Andes to the vineyards fordrip irrigation! In this way, the water quality is purer, at the same time,this is also a little of the strong wineries can do it,everydrop is full of sincerity!
Holding up anumbrella for grapes
Due to Argentina's extreme continentalclimate, after the collision of hot and cold air currents, it will be very easyto suffer the serious hail disasters, and it will occur mostly during theharvest season! There was a year when every hailstone was the size of a golfball! Therefore, each vineyard is also covered with a hail-resistant net with aspecial fibrous substance to protect the hard-won grapes.
Advanced grape inspection system
Inpursuit of the ultimate,the high-tech monitoring systemis essential! The winery once again spent a lot of money to monitor the growthof the grapes in all aspects with a satellite monitoring system, and the chiefwinemaker Andrés said: This instrument is so precise that it can monitor everygrape!
Withthe ultimate terroir of Burgundy and the perfect attention to detail, VIÑACOBOS brings out the essence of the soul of Malbec, the national treasure ofArgentina, to create the legend of the perfect wine king of Argentine wines. WinnerJames Suckling's full score! It also won the top 100 wine championship and thebest Argentine Malbec Award!